What makes a good website?
I'm so glad you asked!
There's
no point in designing and publishing a website that doesn't do anything
but look pretty. If you get nothing else out of this article, get this:
"If you build it, they will come" is not the right sentiment for anyone
looking to design a website that actually helps you make money.
Good Website Examples
It's
tricky finding good website examples to model your own after. Just
looking at a website it is impossible to tell if it's profitable or not,
unless they tell you straight out. But that doesn't mean you can't find
websites in your industry to learn and take example from.
Here's a few things to look for:
-
Appropriate Design: While some people might argue over the importance
and degree of quality of design it's important that your design fit your
market. What I mean is if you are starting a blog about art then yea,
graphics should be more high end and design consideration more thorough.
If you are starting a website for work at home moms then your design
may be more geared to that market, homemade looking even, since most
moms are do-it-yourselfers!
Tuesday, October 23, 2012
Thursday, October 18, 2012
How to Set Up Your First Website and Take Your Business Online
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click here to view the post.
Wednesday, October 10, 2012
It Is Time To Include Social Media Marketing In Your SEO Strategy
There was a time when the process of popularizing your website
involves nothing more than relying on White Hat SEO tactics and
patiently waiting for the ranking to improve. Today, relying on White
Hat SEO strategies is not enough to guarantee an increase in ranking.
This does not used consider relying on manipulative SEO tactics. Rather,
you should innovate and come up with newer solutions and strategies to
make your website popular. Being patient and waiting for rankings to
improve over a period of time may no longer work.
The world of search engine optimization has been constantly changing. For a very long time, a single search engine, Google, dominated these changes. The quality guidelines as decided by Google, dominate the market. A person who does not comply with Google's guidelines will find it difficult to improve his or her search engine ranking. However, it is now time to move beyond search engines.
Social media websites have come up as a wonderful alternative for search engines. Google tried to acquire Facebook before coming up with its own social media website. Facebook and Bing have tied up with each other to make sure that content uploaded on social networking websites is accessible through the search engines as well.
The world of search engine optimization has been constantly changing. For a very long time, a single search engine, Google, dominated these changes. The quality guidelines as decided by Google, dominate the market. A person who does not comply with Google's guidelines will find it difficult to improve his or her search engine ranking. However, it is now time to move beyond search engines.
Social media websites have come up as a wonderful alternative for search engines. Google tried to acquire Facebook before coming up with its own social media website. Facebook and Bing have tied up with each other to make sure that content uploaded on social networking websites is accessible through the search engines as well.
Tuesday, October 9, 2012
Social Bookmarking Service: An Effective Marketing Tool To Enhance Online Presence
Social bookmarking is a platform that links sites within message
boards, social networking sites, various forums, blogs and other web
resources. It is a type of search engine optimization that helps to
immensely increase internet traffic to the target website. Using this
technique bolsters the website's ranking as well as reputation on the
web. Social bookmarking service helps implementing marketing strategies
better by employing the services of experts. It helps users tag their
websites by introducing rich and relevant keywords. This allows the
website to be extremely popular and makes it very easy to find the site
on the internet.
The website will be listed under the relevant
category if is used with social bookmarking sites. In addition to this,
many social bookmarking service companies have multiple accounts with
different social bookmarking sites. This creates possibilities for
active participation on the part of companies and users. Usually, the
service providers post updates with tags and links that lead internet
users to the target website. Apart from this, finding services that are
offered by real people and not by computer algorithms will give reliable
results. There are many internet users who follow a particular website
closely and keep themselves updated through recent posts and events.
This is done by subscribing to periodic newsletters or RSS feeds or by
following sites on social networks. An email is sent to the users' inbox
whenever there is an update. This ensures that the users click on the
tags and links provided in the email. This increases online presence
with increased traffic to the website. It is also an important aspect of
the social bookmarking service.
To gain an upper hand and a
better position on search results, you need to let go of shared links.
Social bookmarking submission helps you to get many high quality,
one-way links to the website. This ensures that your portal is marketed
in the right circles. If you are serious about using social booking
service as a part of your online marketing strategy, then it is useful
to understand and implement the ideas that are discussed below.
Bookmarking
links should be very easy to find and you should offer various options.
If others bookmark your website, you should also reciprocate. Signing
up for accounts with multiple service providers is extremely important.
The more sites that you bookmark, the better results you will get. You
will get maximum benefits by following multiple services. There are some
services which require active participation, whereas others don't, so
choose accordingly. If you would like your business to be successful on
the web, then it is important to develop a large social bookmarking
service list. It will make the information sharing process very easy.
When
you are linking to other sites, be sure to choose the web pages that
are relevant to you and that the selected pages are not in direct
competition with your business. In such cases, the traffic will mostly
be directed to your website. As the number of hits on your website
increase, it's more likely that you will get a large number of leads
that can eventually be converted to potential sales.
Monday, October 8, 2012
Find What Works Best for You
You have the holy grail of marketing - free search engines - then you have the PPC (pay per click) marketing such as Google AdWords and Facebook. You can also do email marketing through your autoresponder. Then there is EzineArticles, which has to be one of the best sites to place an article, which is free. You have classified ads, online and offline, banner advertising and many more ways to promote your website. Some of these can be a waste of time and money but the ones I found worked best were:
- Email advertising your list through your autoresponder.
- Free search engines.
- Writing articles and submitting to article directories
- PPC (pay per click) programmes.
Out of all of them I would say that article promotion gives the best results for your money, effort and time. I have to admit when I started my website I could never understand how daily blogging would help, so I used to leave it for a few weeks before writing another post. I have since learnt from experts in this field that this is one of the best ways to get recognised.
I researched everything I could find on SEO (search engine optimization) and knew I was getting close to achieving my goals. So since then I have been blogging daily (maybe having a day off now and again to spend with the family, as that is very important as well). I have had quite a good response from article directories and had quite a few acceptances.
At first I wasn't getting many views but then was told to check daily. I put my article title in quotation marks on a Google search, which then gave me my search results. Within time you will find that your articles will be picked up by publishers of websites that are under construction, who might need fresh content. It will also be picked up through syndicated feeds, where you will find your articles on other people's websites, ezines, internet blogs and classified ads, giving you more recognition.
If you have the funds available it is a good idea to purchase some article submission software to get even more exposure, when you should see a big difference in your page ranking with Google. Plus you must make sure you have good keywords.
You should also find you will produce valuable backlinks to your website from the various places your articles get distributed to, which will increase your link popularity. Besides content this is the next most important factor, that the search engine robots use to rank your website when they spider it.
This has been proven to work and the more you write content the better your rankings will get.
One piece of advice though, when writing an article (which is not the same as writing a blog post) you should never mention your website in the body of the article. The only place article directories allow you to promote yourself and your website is in the resource box. And be sure to use HTML tags to make your link clickable. You must also make sure not to use an affiliate website either, as they see this as a duplicate of the original website. If you are only doing affiliate marketing, the way to get round this is to create your own landing page linking back to your affiliate product.
So to sum up be sure to write articles and submit them for review to as many directories as you can. This should be your first priority as the more articles you submit and get approved the better your ranking will be. Also the more backlinks you get the higher your website will rank. You can't beat article writing.
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