The world of search engine optimization has been constantly changing. For a very long time, a single search engine, Google, dominated these changes. The quality guidelines as decided by Google, dominate the market. A person who does not comply with Google's guidelines will find it difficult to improve his or her search engine ranking. However, it is now time to move beyond search engines.
Social media websites have come up as a wonderful alternative for search engines. Google tried to acquire Facebook before coming up with its own social media website. Facebook and Bing have tied up with each other to make sure that content uploaded on social networking websites is accessible through the search engines as well.