It Is Time To Include Social Media Marketing In Your SEO Strategy

There was a time when the process of popularizing your website involves nothing more than relying on White Hat SEO tactics and patiently waiting for the ranking to improve. Today, relying on White Hat SEO strategies is not enough to guarantee an increase in ranking. This does not used consider relying on manipulative SEO tactics. Rather, you should innovate and come up with newer solutions and strategies to make your website popular. Being patient and waiting for rankings to improve over a period of time may no longer work.

The world of search engine optimization has been constantly changing. For a very long time, a single search engine, Google, dominated these changes. The quality guidelines as decided by Google, dominate the market. A person who does not comply with Google's guidelines will find it difficult to improve his or her search engine ranking. However, it is now time to move beyond search engines.

Social media websites have come up as a wonderful alternative for search engines. Google tried to acquire Facebook before coming up with its own social media website. Facebook and Bing have tied up with each other to make sure that content uploaded on social networking websites is accessible through the search engines as well.

This means that you can focus on social media as an alternative to search engine rankings. Of course, this does not mean you should completely ignore websites like Google, Bing and Yahoo. Rather, you should try to balance your efforts and make the best of all solutions available in the market.

Search engine optimization focuses primarily on text. Images and videos can help you promote your website as long as you come up with interesting and keyword rich tags and descriptions for the images and videos. However, including informative and interesting content in the video or the image can help you spread word about your website without relying on search engines. Adding value to the experience of an individual who is visiting your website will automatically increase your chances of attacking qualified traffic.

You should also focus on improving your existing SEO strategies. There is nothing wrong in reducing the scale of your operations as long as you focus on quality. It is not necessary to submit 100 articles to different article directories to increase the ranking of your website. Submitting one top-quality article that goes viral on social media websites can make a huge difference to your traffic.

It is also important to acknowledge that search engine optimization has become a lot more technical and competitive. Instead of doing part-time SEO of your website on your own, you should consider employing a professional who specializes in these activities. There is no point contacting a professional who is going to do the same thing that you are doing. Rather, the SEO expert you contact should be aware of the latest developments in the field. He or she should help you exploit these new developments to the fullest.

Come up with new solutions, improve your existing strategy, and consider utilizing the expertise of a professional to improve the ranking of your website and attract more traffic.

Yasir Khan is a SEO Expert with an experience in the field of over 3 years. Check his company website at Quantum SEO Labs and also remember to visit the blog regularly for news and information regarding SEO.