Publishing Original Content - Path to Higher Search Engine Ranking

It had seemed that the world has moved on from delving deep into thought and creating content that stems from inspiration and innovation. But whether they like it or not, the website owners will now have to focus on originality and fresh content. The copy-paste days may never be truly gone but your extra efforts will reap you benefits that shall not be tasted by a site with inferior content. It is being ensured gradually that only a site that carries living content will step forward in its rankings and thus, popularity. That means besides originality, you need your website content to be updated often, in order for it to be successful. Some reasons for your website to have living content are -

* Search engine spiders will come visit you if you update your website. The more you update, the more they will come for a visit. This is good because their visit means that your website shall be upped in the search engine rankings.

* Also, if you keep updating, the users will be attracted to your website more. This is because people like to know what is new with their favorite websites and products. You must give them a reason to return more often.

* The search engines can judge user activity too. If they understand that the users simply click on your link and then push 'back' and choose a different URL, then they will lower your rankings.

* Also, your originality will come in handy in making the search engines appreciate you more. If they gauge that your website's major portion is copied or similar to another, then you will be punished. Google does that by ignoring you. There is no bigger punishment, if a top ranking is what you had aimed for.

* An original and living content would reflect how serious you are for your business and your ideas and products. Do not disappoint your users. Make a good impression by being sincere and dedicated towards your business and showing it through an informative, creative and original content that you constantly share with them.

* Even the links that refer to your site or that you incorporate in your site would be more effective if you update your information regularly. An old site would not generate interest unless the content is an authority on some concept or idea.

* If you must make changes, then at least make sure that you are not doing that just to please the search engines. Only the changes that are made in the important areas of the website would get noticed. Also make sure that large part of your website's content is changed at least yearly. You can also add a brand new page. Fresh and original content would invigorate your website, renew the interest of users and search engines alike.

Do not let your website decay. You must treat your content as a powerful tool to target new users every time and also keep up the interest of the existing ones. So, go for freshness in your content and see the results for yourself.

Search Engine Optimization in Brief For Bloggers

As a good blogger you should not only focus on how many posts you post, but should also focus on how you optimise your site/blog and get your blog into Search results on the first 3 pages. People who need information on Search engine will obviously not go through every page of search results but instead go till maximum of let us say 10 in average. So its important to tune our site friendly according to major search engines like Google, Yahoo, MSN, Ask Jeeves, AOL and etc.

Creating post is important but its also important how you tune your web content for search engine to point your page. Why is Search Engine Optimization very important?, The answer is simple because if you want your site to receive more traffic or visitors, the best way is through Search Results. The most dependent Search Engine is Google as i would say. So we will focus our optimization on giving priority to Google Search Engine.

The first thing every one of us should know is that nothing is achieved over night. Optimising your site is a process of hard work and can go from months to years. Search Engine algorithms are not always the same and its also very complex. These algorithms can vary time to time, in accordance to its change you should be able to stick with the algorithm it asks for.

There are several ways and methods how you can do this. But in short what you need most is Optmising your web page with relevant content according to your topic and most referred keyword used by our readers to the topic we are posting on and other optimising strategies in tuning our web pages to meet the Search engine bots likeness towards our page content and also most importantly Quality backlinks from quality websites that has a higher page rank, which will allow you to get a good page rank. As a result Google which we consider the main traffic source for traffic will get us good page rank as well, and declares the importance of our web pages from Page Rank 0(Less important and priority) to Page Rank 10(High importance to search results and priority).

Search Engine optimization in Short:

• Each post or web page should have its unique title post and the post content or body should have descriptive content in accordance to its keywords, and search engine bots reads the number of times your keyword for the post, so therefore the keywords should be in your post in regular intervals but not too much, let say for a descriptive post 10-15 would do. 
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• When your posting, always give your title tag the best keyword. Let say you want to know about Search engine optimization, so if your delivering a post on about Search engine optimization, the one best title tag would be "What is Search Engine Optimization" for instance. This is just an example. And also you may have noticed on search engine results the title tags of the post are displayed on large fonts and descriptions displayed in small, so therefore selecting a title tag is also very important. When search engine bots go through your web pages and if you have a lower page rank there is no possibility that bots will read all your web content, so its also important that you give your best keywords to the post at the beginning of your post and the end of your post. 
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• Always remember to scatter your keywords place to place in each paragraph or line intervals. And always remember to use your high value keywords of your post in the First Paragrapgh or or in the beginning of your post and also at the end.
• Keywords and if you feel any phrase or words that is important to your post is more selective, bold them, because bolded text are referred a strong keyword that your pointing at in the point of view to search engine bots, but bolding out too many keywords can make search engine bots unhappy, so may be 5 bolds in your post would do. 
• Usually when search engine bots go through your pages it often does not go through all the contents of your page instead it goes through the right top beginning of your web page, at the end of your blog web page and also for header lines and for bolded, italicize and underline phrases and words. But usually we our self rarely have phrases or words at the right beginning of our page because most of us like our web page look attractive and go for images instead. Obviously web page should look attractive and attract the eyes of our readers. As most of us use header images, its very necessary for us to state the the alternative tag also referred to as ALT tag.
• We have two types of links. Inbound links and the outbound links. Inbound Links are links that are linking internal to our web pages and and outbound links are links that are external to our webpage. Having a lot of inbound links from high Page rank (PR) sites and other sites can help us achieve a good page rank but having a lot of outbound links from our site can cause PR retardation. Its no issue having outbound links to high PR sites but having outbound links to lower PR sites can be a issue. So its also very important that you have many inbound links and have a little outbound links. People try to optimize this by not having any outbound links, even this can be a issue sometimes therefore having outbound links for high PR links and important sites can be better.
• Always update your blog with fresh and quality content.

Foundations Of Internet Marketing

Many people simply have unrealistic expectations when they think of operating an Internet based business. It may seem simple to think you can slap up a quick website and the cash will come rolling in, but unfortunately this simply isn't true. Success Internet entrepreneurs know that it is hard to start up at first. The work involved parallels the work needed in a brick-and-mortar business : you need hard work, expertise, timing, and a bit of luck. Here are a few tips and suggestions to get you started in the right direction.

Think of the website as a storefront. A potential customer's first impression will likely determine if they enter. If they don't, you will never get their business. Your homepage should be professional, clean and inviting. A good first impression is even more important for a website than for a physical store, as potential customers can be gone to the competition within seconds.

It is a very common saying in internet marketing that the money is in the list. The importance of understanding this cannot be over emphasized. You must use professional and ethical ways to build your list. Never buy a list of names and email addresses without extreme care. While email marketing is the lifeblood of many online business, it can kill your business faster than almost anything else if you are identified as spamming people. It is critical that you build your own list with only those who have personally opted in to receive your mailings. Quality counts big time in internet marketing. You must provide quality products and customer service. If you lack in this area you may make some sales initially but you will never build a lasting secure online business. Quality builds a steady stream of repeat buyers who can bring in their friends to become one of your customers.

The success of your online business is critically dependent on the sales copy. Since you can't interact personally with prospects, you must rely on the strength of your sales copy on the website.Sales copy rules are somewhat dependent on your market, hence you must garner their attention by telling them as soon as possible the benefits that they will receive. You have to impress them sufficiently within seconds for them to read the details of your product and services.

Free Link Building Method

Free Link Building methods are obviously ways to build links without paying any money. Did you know that free building link methods are actually better than paid link building methods?

Free Link Building ways are quickly becoming the best way to attract visitors to a website. You will want to build links free and easily, especially if you own a small business that is on a limited budget. You need to know why free link building methods are important, why they are better than paid links, and where to find them.

Why are Free Link Building Methods Important?

In a phrase: Money's Funny. When it comes to the internet that phrase couldn't be more true. It turns out that many small business owner's, and even major businesses, have taken quite a hit by paying for links. In fact, Google no longer allows it, if Google finds out that you have been paying for links, they will penalize or even ban your site from their search engine.

Also, by using Free Linking strategies, you will be able to rank higher for certain keywords, as Google uses links kind of like a "voting system". The links that are pointing to your web-page will be "voted-over" your competition's webpage.

Why Free Over Paid?

Well the most important reason, is that if you pay for back-links, Google will most likely penalize you, and even ban your page from ever showing up in their search engine. It is highly important that you avoid paying for links. Also, by learning how to attract free links, you will eventually build an established business, that will be able to run for years to come.

Where to find free links?

The greatest way to eventually get back-links to your webpage is by creating a webpage that has rich, refreshing content. People will naturally link to your webpage if you do this over-time. Also, by creating back-links, you will help your page get indexed in search engines quicker as well. There are tons of methods to getting free links that point back to your page, but it is definitely important that you find out how to get them.

Google Algorithm Updates and How to Benefit From Them

Learning from other people's mistakes is vital in our life development, as we cannot afford the time to pass through the many obstacles life placed for us, and learn only from our mistakes. This principle can be easily transferred into the online marketing world by learning to study the effects the market has on other online platforms, and update and maintain our own website in order to take out the small good from the large evil.

Every new update that Google implemented into its ranking algorithm affected more or less websites, causing them to lose positions in SERP, or sometimes (rare cases though), to suddenly rise into rankings, causing a massive wave of incoming organic traffic. As Google says, "Content is king", but however, there are other elements to keep in mind when dealing with content. As being said above, it is critical to take advantage of the possibility of analyzing websites that were affected by the different changes in Google's algorithm. This way you can optimize your future website or blog in such way that it won't suffer damage or you will be able to modify and adapt your current website to suit the demands of Google's updated algorithm.

There is no certain way of telling which websites will be affected first by a Google update, so thus it is a bit difficult to select an online platform as your target for analysis. However, advanced SEO marketers develop their own testing websites, which are on purpose driven into trouble regarding search engine optimization techniques, so they can see how the new changes in the algorithm are affecting the websites. There is also another way of relatively finding out what will be the impact of major algorithm updates right before they are launched; keeping an eye on Google's official channels of information can prove to be an useful habit, as many times information regarding which websites and how will they be affected by oncoming updates will be revealed.

Taking advantage of the algorithm updates as for example the Google Panda update it is all up to the SEO marketer optimizing the website or the webmaster. To give a practical example, a person who owns a relatively new blog fulfilled only with high quality content should've focuses on promoting his blog right after the update, when the competition might have been weakened. As you can see, taking the chance and noticing the benefits from what might seem to be a disastrous update for other marketers, is part of the job of a webmaster. Learning how to deal with Google updates requires time, but getting knowledge from other's mistakes will save you valuable hours, days, weeks and even months.