Three Backlinking Strategy Changes That Will Help You Overcome Google Penguin's Update

Backlinking is an essential and integral part of White Hat SEO tactics. In the real world, we are judged by the company we keep. A person who is always found in the company of bad individuals will be judged accordingly. This is simple logic is applicable to websites as well. A website that has backlinks to reputed and authoritative websites on the Internet will automatically enjoy good search engine rankings. This is why creating reputed and authoritative backlinks is so important.

Google's Penguin update in April 2012 has penalized websites that were not following the quality guidelines of the search engine as far as backlinks were concerned. It is important to understand that the Google's Penguin update was not a new algorithm. Rather, it was a filter that reduced the rankings of poor quality websites that were using backlinks to manipulate their search engine rankings.

Make the following changes to your strategy if you want to avoid being hit by such an update again.

Stop Mindless SEO

Firstly, stop treating links as a mechanical and mindless way to increase your search engine rankings. Getting linked to a website that is completely unrelated to your niche is a shortbut for future Google trouble. Focus on the quality and relevance of the links in your site. Simply paying a large number of websites to permit you to link to their pages is not going to work any longer.

Content Is The Key

Focus on improving the quality of your content. Make sure your content has the following characteristics:

- Fresh and high-quality
- Presented in an easy-to-read manner without any grammar errors
- Adds value to the reader and encourages him or her to share it with others

If you succeed, you will automatically end up with a large number of links with reputed websites. Instead of trying to manipulate search engines, you should try to impress those visiting your website. This will automatically enhance the quality of links in your website.

Check Out Sitelinks, Directory Links And Reciprocal Links

Take a look at your sitewide links, directory links, and reciprocal links. Ask yourself whether the presence of these links is helping visitors enjoy their web experience better. A sitewide link that helps all visitors connect with your social media profile will not be penalized by Google. On the other hand, adding a link to a completely unrelated website to each and every page of your website is definitely going to attract Google's ire.

The obsession with back linking also resulted in over optimization, which was been penalized by Google's update. Stop measuring the efficacy of your links on the basis of numbers. A large number of exact match anchor text links from other websites is only going to make your webpage look like a spammy and poor quality product. Instead of cheating your way to the top of the search engine rankings, you should focus on a safer and more reliable option instead.

Finding it difficult to analyze the quality of your website or webpage on your own? You can always make use of the services of professional SEO expert instead. This will help you minimize the chances of facing a drastic reduction in traffic in the future.