Google Algorithm Updates and How to Benefit From Them

Learning from other people's mistakes is vital in our life development, as we cannot afford the time to pass through the many obstacles life placed for us, and learn only from our mistakes. This principle can be easily transferred into the online marketing world by learning to study the effects the market has on other online platforms, and update and maintain our own website in order to take out the small good from the large evil.

Every new update that Google implemented into its ranking algorithm affected more or less websites, causing them to lose positions in SERP, or sometimes (rare cases though), to suddenly rise into rankings, causing a massive wave of incoming organic traffic. As Google says, "Content is king", but however, there are other elements to keep in mind when dealing with content. As being said above, it is critical to take advantage of the possibility of analyzing websites that were affected by the different changes in Google's algorithm. This way you can optimize your future website or blog in such way that it won't suffer damage or you will be able to modify and adapt your current website to suit the demands of Google's updated algorithm.

There is no certain way of telling which websites will be affected first by a Google update, so thus it is a bit difficult to select an online platform as your target for analysis. However, advanced SEO marketers develop their own testing websites, which are on purpose driven into trouble regarding search engine optimization techniques, so they can see how the new changes in the algorithm are affecting the websites. There is also another way of relatively finding out what will be the impact of major algorithm updates right before they are launched; keeping an eye on Google's official channels of information can prove to be an useful habit, as many times information regarding which websites and how will they be affected by oncoming updates will be revealed.

Taking advantage of the algorithm updates as for example the Google Panda update it is all up to the SEO marketer optimizing the website or the webmaster. To give a practical example, a person who owns a relatively new blog fulfilled only with high quality content should've focuses on promoting his blog right after the update, when the competition might have been weakened. As you can see, taking the chance and noticing the benefits from what might seem to be a disastrous update for other marketers, is part of the job of a webmaster. Learning how to deal with Google updates requires time, but getting knowledge from other's mistakes will save you valuable hours, days, weeks and even months.